David Franjic of Colour Chorus had previously worked with Imagination for clients Ford and ANZ. The Medibank Summer short film would see him again team up with Imagination in the roles of Cinematographer and Editor. The concept for the short film was developed and Directed by Gabrielle Bullard. The fun and playful piece was centred around the idea of one word vox pops- in essence Medibank staff would say the first word that came into their mind when they thought of summer. Around fifty Medibank staff were interviewed for the film producing a diversity of entertaining and often humorous answers that could be shaped to form a flowing and engaging narrative. Medibank Summer was filmed on the RED Scarlet 4k cinema camera.